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My Team was tasked with redesigning Target for Responsive Web, using heuristics tests to determine points of improvement, and conducting sorting surveys to simplify and Target's item categories.

Initial: “How might we deepen our understanding of where ranks with competitors and how users perceive the current website so that we can redesign a more intuitive experience?”

Refined: “How might we allow busy stay-at-home parents’ online Target shopping experience to have the more essential items/pages be more discoverable.”


for broader explanation and scope of product

for detailed research and deliverables


for interactable interface of final product

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