top of page
HUB_logo5_edited.png
Roku_logo.png

As a team we conducted research, gathered insights and designed HUB, the newest streaming service, bringing all your content together in one place. Roku, a respected name and leading platform in home streaming, proved to be the most ideal brand to partner with for this companion. We found Roku to be valuable because they are a trusted brand that aren’t already a part of a greater service provider like Amazon, Apple, or Google and they don’t have any presence on computers a growing platform for cable cutters for consuming media.

PERSONA

HUBPersona.png

PROBLEM STATEMENT

 

“ How might we enable users to discover quality content across streaming or cable accounts and devices?”

WIREFRAME ANNOTATIONS

HUBHighlight1.png
HUBHighlight3.png
HubHighlight2.png

Discover Page (Home): hover over shows source and additional information, options for Live TV, and recommendations

USER TESTING ROUND 1

While users were able to complete tasks with relative ease most of the advice we received was based less on their performance and more on how they felt as they went through the prototype.

HUBUserTests.png

  • Users were overwhelmed by amount of content

  • Users had difficulty finding the ‘Manage Accounts’ Page

  • Value added by the recommendations wasn’t apparent to the users

  • Users felt it was too “Netflix”

MID-FI into HI-FI

HUBHighlight7.png

Users had difficulty finding the Manage Accounts Page

HUBHighlight8.png

Users didn’t see the value added by the recommendations: added a call to action for recommendations in the form of a short quiz

USER TESTING ROUND 2

Task 1 saw marked improvement. Compared to the previous round it was the one that benefited improvement the most

HUBUserTests2.png

  • Users liked recommendation quiz but were not confident in its value.

We would begin a brief A/B Testing exercise to determine between the "Hero Image" and "Recommendations" feature. We found users liked both about equally and voiced that they’d prefer both ideally. So we ended up putting them together (this also helped fill out the navigation page with more content). We also added a mood feature to the filter recommendations since users liked them from the quiz.

PROTOTYPE IN ACTION

Choosing a TV Show from a selection of owned channels or TV Guide schedule

LiveTV.gif

Adding a synched streaming account that you already own by signing in

AddNetflix.gif

Disable a Live TV channel so it's shows don't show up in suggestions or TV Guide

DisableABC.gif

Recommendations by filtering system below the fold

Recommendations.gif

Recommendations by short quiz in the hero image area

RecommendationQuiz.gif

PROJECT REPORT

for broader explanation and scope of product

SPEC DOCUMENT

for detailed research and deliverables

bottom of page