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As a team we conducted research, gathered insights and designed HUB, the newest streaming service, bringing all your content together in one place. Roku, a respected name and leading platform in home streaming, proved to be the most ideal brand to partner with for this companion. We found Roku to be valuable because they are a trusted brand that aren’t already a part of a greater service provider like Amazon, Apple, or Google and they don’t have any presence on computers a growing platform for cable cutters for consuming media.

PERSONA

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PROBLEM STATEMENT

 

“ How might we enable users to discover quality content across streaming or cable accounts and devices?”

WIREFRAME ANNOTATIONS

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Discover Page (Home): hover over shows source and additional information, options for Live TV, and recommendations

USER TESTING ROUND 1

While users were able to complete tasks with relative ease most of the advice we received was based less on their performance and more on how they felt as they went through the prototype.

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  • Users were overwhelmed by amount of content

  • Users had difficulty finding the ‘Manage Accounts’ Page

  • Value added by the recommendations wasn’t apparent to the users

  • Users felt it was too “Netflix”

MID-FI into HI-FI

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Users had difficulty finding the Manage Accounts Page

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Users didn’t see the value added by the recommendations: added a call to action for recommendations in the form of a short quiz

USER TESTING ROUND 2

Task 1 saw marked improvement. Compared to the previous round it was the one that benefited improvement the most

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  • Users liked recommendation quiz but were not confident in its value.

We would begin a brief A/B Testing exercise to determine between the "Hero Image" and "Recommendations" feature. We found users liked both about equally and voiced that they’d prefer both ideally. So we ended up putting them together (this also helped fill out the navigation page with more content). We also added a mood feature to the filter recommendations since users liked them from the quiz.

PROTOTYPE IN ACTION

Choosing a TV Show from a selection of owned channels or TV Guide schedule

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Adding a synched streaming account that you already own by signing in

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Disable a Live TV channel so it's shows don't show up in suggestions or TV Guide

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Recommendations by filtering system below the fold

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Recommendations by short quiz in the hero image area

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for broader explanation and scope of product

for detailed research and deliverables